Welcome to the latest News You Can Use!  This month we are discussing ways to improve customer loyalty.  If you have suggestions for upcoming CJ Blogs, please let me know by writing me at chris@jacobymarketing.com

Sincerely,

Chris Jacoby

Someone once said the difference between one time customers and repeat customers is the difference between their business running at a profit instead of a loss.

The cost of a business sales call is well over $200, the average cost of securing a new customer could be much more, depending on the item or service being sold and its cost.  It is no wonder that marketers are so intent on not only ATTRACTING customers, but also KEEPING them.  In short, Customer Loyalty is vital, especially in these economic times.

JMS has consulted with hundreds of firms, big and small, local and national and we are amazed at the opportunities left untapped to achieve customer loyalty.  Business goes where it's invited, stays where it is appreciated and leaves when it it is ignored.  Far too many firms lose customers by lack of follow-through with these 4 steps.

1.  Communicate- Stay in touch with everyone who buys from you or refers to you at least 4 times a year.  Whether newsletters, emails, direct mail, or phone calls, stay in touch and tell them they are special. Or your competitors will.

2.  Treat Them As VIPs- Offer "insider" news about upcoming products or sales.   Seek their input on what you offer, features, services, etc.  Regular customers are the most important voices you can listen to.  (They like being listened to as well!)

3.  Offer VIP Specials- Offer bounceback specials that keep them coming back.  Perhaps your database can keep track of past purchases, seasonality, favorite categories of items purchased and tailor the offer accordingly. 

4.  Find More Just Like Them- Use your list of customers to help find more people just like them.  Create rewards for them to refer new customers.  In restaruants, it's easy to offer their meal free if they bring in a friend.  Or offer buy one get one discounts on soon to be discontinued accessories for computers, phones or other hard goods.  This even works in industrial fields when selling to a multi- division company.

Try these 4 steps to boost Customer Loyalty and email me your results.  I will display your case history and you can win a free 1 hour personalized conusltation from JMS.  See, this method of asking you back even works on CJ Blogs!

Just email me at chris@jacobymarketing.com

and tell me how it helped you.

Good Luck and Great Selling!

Chris Jacoby